During this extraordinary year, we've seen a lot of changes. We've switched from dine-in to delivery, we've traded make-up for masks, and a lot of employees have swapped pinstripes for PJs. Similarly, due to social distancing restrictions, occasions that would typically involve a gathering of a large number of people have also been pivoted to virtual events and are being run on online event platforms such as Malga. In this post, we'll share some advice on the all-important preparation required for hosting such an event.
These are online, digital versions of events that would usually be held in a physical location, such as conferences and exhibitions. Usually hosted by one company, virtual events allow multiple participants to log on, view content, and interact with the hosts, exhibitors and other attendees. Using video technology for live streaming and pre-recorded content, virtual events also offer chat functions for networking, access to a company’s educational or marketing materials, and sometimes quizzes and competitions to add a light-hearted, competitive element to the experience.
A virtual event is a cost-effective and safe way of reimagining the experience of gathering a large group of people in a location to stage a promotional or educational event. As well as the current situation with COVID-19, virtual events are incredibly convenient, as participants can attend from the comfort of their own home or office. They also offer a much wider reach, as individuals from all over the world can log in to enjoy the experience - physical distance is no longer a barrier!
Forward planning for a virtual event is vital. Use the following as your checklist for making sure that your event is a winner...
A well-put-together virtual event can be a fantastic way of raising brand awareness and generating new business leads. Taking the time to research, plan and prepare, and you will make sure that your event is talked about for all the right reasons.